How to Align Your Value and Pricing ~ Yasmine Guerin

Pricing is one of the 4 P's of marketing (pricing, product, place, promotion), and it's important to not price your cohort-based course too high or too low. That's why I interviewed Yasmine Guerin to learn how to measure the value of your CBC and how to articulate that value.

We Covered
  • Yasmine’s background in dialogue and negotiation (01:48)
  • The danger of undervaluing or overvaluing your cohort-based course (06:24)
  • How to begin bridging the gap between your value and your CBC pricing (09:29)
  • The process to discover your strengths (14:49)
  • How to deal with imposter syndrome when pricing your cohort-based course at a high value (19:32)
  • How to articulate your value (23:01)
  • The parallel between articulating your strengths and pricing your cohort-based course (26:50)
  • Final questions (28:57)

In a Nutshell
  1. Discover your strengths by reflecting on your past and testing yourself
  2. Use the good ol’ internet to perform market research to identify an appropriate baseline price
  3. Take a leadership role on your pricing by setting your sights on a target goal pricing, and identify how you can improve your cohort-based course to justify that pricing
  4. Price your cohort-based course appropriately while recognizing that your strengths and a high price can be a service to your customers/students
Full Transcript


[00:00:13] Jonathan: Ahoy, captain! Welcome to this super actionable podcast made for cohort-based course creators. I'm your host, Jonathan Woodruff, and maybe at some point in your life, you negotiated your salary with a former employer.

And you wonder if you should have gotten more out of the deal, or maybe you avoided negotiating altogether. It may sound weird, but as a creator, you still have to negotiate with your boss. It's just that this time around your boss is you. And maybe you don't know how to negotiate with yourself. Maybe you don't know your value or how to articulate it or how to put a dollar value on it.

In any case, marketing consists of four Ps: product, promotion, place, and price. Needless to say, pricing your cohort-based course is very, very important and something that you can't simply do at random. 

That's why my guest today is Yasmine Guerin. Yasmine has a decade of experience working in dialogue and negotiation. She also has a cohort-based course that teaches women how to negotiate confidently and comfortably. And she is here right now to help you discover the value of you and your cohort-based course.

What's up, Yasmine?

[00:01:44] Yasmine: What’s good? Thanks so much for having me on the podcast. I'm really excited to be here today.

[00:01:48] Jonathan: Super excited to have you on, and I was checking out your brand new website, Negotiatress.net, and one of your, your quotes really, really stuck out to me. You said, “The disparity between the value we bring with us and our willingness to communicate it is downright tragic.” 

I love that quote, and I just want to dig into that throughout our session here to understand why we have that gap between the value we bring and what we actually value ourselves and our courses at and how we can bridge that gap. But first, I want to take a little bit of a step back a bit. And on your website, Negotiatress.net, you mentioned that you have lots of experience with, um, dialogue and negotiation. Tell us more about that and how you ultimately found your passion in helping women with their negotiation skills.

[00:02:42] Yasmine: Uh, yeah, so basically I started my professional life working in mostly NGOs, and it very much represented who I was and who I wanted to be in the world. So I really wanted to help others. I wanted to be of service, and I also have kind of an interesting history with the idea of conflict. So I was always very much about wanting to solve conflict and to help, help smooth things out.

It took a long time for me to understand that that was actually a talent that I had. So it was this kind of compulsion. And, for a long time, I didn't know to value it as something valuable that I bring to the world. And then life happened. I moved into the private sector and discovered that this capability that I had could… could move mountains. I mean, could in the private sector, you could see it in numbers. You could see the dollar signs, the euro signs. And so over time I realized that I have this big capability that I never saw as an asset before. I never knew to look at it as an asset. And that got me wondering why, of course, like why, why didn't I see it as something big that I can bring to the world?

And I was also working in the private sector in a very male dominated environment. So the feedback I was getting from my environment had me asking questions as well. Like there were all kinds of dissonances where I was saying, I know, or I think that I'm bringing lots of value. And the feedback that I'm getting from the outside world is sometimes that it's not enough.

And of course, working with women, I dig deep into the psychology of that and why it is that we feel that we're not enough, why it is that there's this dissonance with the environment, about our value. But at the end of the day, it got me asking that question of how do I define my own value and how do I communicate it to the world?

What's the right way? Like, what is my value, and how do you live in a world where what you say your value is might not be what the person in front of you thinks your value is. And so this got me thinking, and over time I started just interviewing women and trying to figure out what is it about what the female experience is specifically in negotiation.

And not only did I want to develop a method to help us understand our experience. I wanted us to stop thinking that what we bring to the world isn’t valuable so that feminine traits are not a weakness. They're actually an amazing strength. They're an amazing asset. And it's all about wielding it in the right way.

And if we bring this to the topic of cohort-based courses, and just have creators wanting to share their truth with the world, like their knowledge with the world, it’s like you said you become your own boss. The whole situation becomes much vaguer. Like who's to say what my value is? I'm not even sure if anyone out there believes what I believe and is willing to pay for it.

And not always is there this structured market, like there is if you're employed somewhere and if there's like a defined job that you're doing. And so it's really been an interesting journey, figuring all of this out and guiding women in helping them figure it all out, getting the answers that they need to believe in the value that they have and communicate it to the world and start getting back that value that they're giving.

[00:06:24] Jonathan: I love that idea of, of getting back that value that you're giving. And I think of negotiating with yourself as kind of this battle of mostly undervaluing yourself and your cohort-based course, or, you know, sometimes overvaluing it even, you know. What's the danger of undervaluing or overvaluing yourself or your cohort-based course?

Is it just the bottom line, or is there more risk there, or is there no danger at all?

[00:06:55] Yasmine: I think it's, there’s dangers to both sides. So actually the worst you can do if you overvalue yourself or the work that you do is, you know, no one's gonna buy. Or you’ll create a course, discover that you weren't providing the service that was worth the money that you ask people for. And then you can correct course. You can, you know, get feedback from them, stay in touch with them and build it in a better way. And so, in a way, overpricing is actually, that's the least of your problems. Like the world is going to tell you if you're asking for too much, which is the same in negotiation. You might end up sounding a little bit ridiculous one time, and then you've learned, and then the next time you'll know to do better.

But I think the bigger danger is in undervaluing yourself because it's also so pervasive. That means when you're not aware of the value that you bring people in whatever it is that you create, you're also not, you're not only doing yourself a disservice, you're doing them a disservice because by telling them through your price or through how you value yourself, “I'm not good enough. I'm not giving you something worthwhile,” you're, you're doing a, you know, it's a disservice to your own product that you probably worked very hard on, and also you're telling your customers, “I'm not going to be giving you something good.” 

So, and I do believe that people, I think generally creators are people who want to share something with the world out of a true belief in what they're selling. 

So they really want, you know, you have this thing in you that you want to share with people. You want to show them all those secrets you discovered, and that's gold, you know, and treating that gold as something less than what it is, is just, it's a huge disservice, it's, it makes it hard for the people you're selling to, or the people you're sharing it with to really value the importance of what you're sharing with them. You know, there's a saying like, if you want people to value something, make them pay for it. If you give someone something for free they'll just appreciate it less just because they didn't put money down for it.

And I think that's really true. You see, I know this from my experience and from clients’ experience, when you charge people money for something, they show up, they do the homework, they reflect on what you said. They don't just click onto the next thing because they've invested themselves in it.

That means they're going to dig deeper into it.

[00:09:29] Jonathan: I fully agree with you, and that's congruent with my experience as well. In fact, I was listening to someone going through a cohort-based course at Everyone Hates Marketers which is currently priced at $1,900, uh, for the program. And she, she was basically saying that if the program was priced at like a hundred bucks or fewer or less, she, uh, she would have dropped out, by like week one or two, because it was so challenging.

And so, you know, I think the, the rigor, the challenge of the course, I think the pricing holds the person accountable in a certain way. It's like, you know, if they, if it was free or if it was cheaper than, than the effort they're putting into it, you know, they could just give up. And so I love the way that you used the word disservice because it really would be a disservice to charge, you know, a lot cheaper, for your course, because maybe your students wouldn't really get the outcome at the end.

Maybe they would be more inclined to give up. And so charging a higher price, you know, in a way might, might get them the results that, that they need. It might give them the motivation and the willpower to stick through it. 

So I love that. And I just want to dig little bit deeper into this process so we can really start to take action to close this gap between the value we bring and how we're communicating it and pricing it and everything. It looks like in module one of your, your cohort-based course is all about discovering your strengths and what you bring to the table, really realizing that in full.

So is that step one of the process, or is there a step before that? What's step one to start taking action on this?

[00:11:10] Yasmine: Yeah, I think definitely step one before you go out into the world is to understand for yourself what it is that you want to tell the world, what you want to be sharing with them. And yes, what you value is, your personal strength. So when I, obviously, when you're creating content and you want to, you want to be very clear on the content you're sharing.

But more than that, when you're negotiating your terms, when you're negotiating, selling your product, you want to be thinking that there's the difference between the Negotiatress method and what I see out there in the negotiation world at the moment is that I don't come and tell you this is how you're supposed to negotiate right...like these are the good traits to negotiate with.
 
First because I don't believe in that. I don't think there's only one way to negotiate well, and I see people stressing out so much and like, I'm not charismatic or I'm not a quick thinker. I'm not quick on my feet, or I'm not witty or whatever it is.

And I've just seen so many other styles of negotiation work so that I know it's not the case...you have to have these specific traits. 

But also even if you did, if there were specific traits that were the only ones that help you negotiate properly and you didn't have them. Okay. Then what do you have? That's all you have.

Those are the tools you have to work with. Personally, I believe, you know, we were all put on this earth as full creations with, whatever, whether you're religious or spiritual or whatever, we are whole, we are enough. We have all the tools that we need, and focusing on anything but understanding those tools and wielding them effectively is just a distraction.

So if you want to negotiate well for yourself, figure it out. What, what kind of personality do you have? You know, what people do you interact with best? What modes of…Are you better at sales calls for example, or do you think you're better in sending written emails and, you know, processing things slower so that you have the time to think about how you want to respond and what you think about the offer in front of you?

I'll give you an example from my personal experience. I was always considered quite a soft-spoken person. And I always thought, “oh God, I'm soft-spoken. So there, you know, I could never, I could never engage a whole room. I could never be persuasive or charismatic,” and for years I really thought that… until I realized, no, you know, like if I have something to say, and I also noticed this from feedback that I got, people are going to listen to me. Like they're going to make the effort to listen to what I have to say. And because I'm not screaming it, because I'm not trying to drown out all the other voices, if what I have has value, they're going to come to me. 

And, that's what I'm talking about is understanding this is how I am. That includes accepting how I am, but it also includes reflecting. That is how I am. What am I, what am I bringing to the world? And I really try to work with the women that I work with on that mindset of feeling comfortable and confident in what they bring to the table, and then nothing else matters.

You don't need any of the tactics. You don't need any, you know, like hard-cut bargaining skills. You know what you want, you know what your red lines are, you know what your goals are. And it just makes it so much easier to negotiate because you have those strong foundations, you know what I mean?

[00:14:49] Jonathan: Absolutely. So, how would I begin discovering these things? Cuz I, when you were talking about having kind of a quiet presence and not being the loudest person in the room, I, I totally relate to that. and I think that's a strength of mine, as well, but I don't know, how would I begin like, identifying that, because it's not immediately obvious to me that that is a strength. 

Like are there certain questions I can start asking myself or conversations I can start having with people? Like, how do I kinda start like realizing and digging into my own brain, I guess, to start kind of realizing some of these things.

[00:15:24] Yasmine: Um, so we're talking about really deep processes that we go through with ourselves. And there are a lot of methods you can just sit down and journal, see what comes up. You can just reflect on all your human interactions so far. You know, with family and friends and try and think where you really shine and where you got results that you wanted and how you got them. 

And it's not necessarily an easy process. Some people go through therapy, you know, for years to reach these, these outcomes. But I also think sometimes just doing that a little bit is enough and then not overthinking it too much, going out into the world and testing it.

That's something that I really try to work on with women because we tend to...and again, I don't want to be too generalistic like women do this and men do that. But if you're the kind of person who overthinks it and it has to be a hundred percent perfect before they go out into the world, you're going to really have a tough time, and understanding that you can, you can always test not just your product, you can test yourself like you can think, “okay, I'm really bad at public speaking” and then go out and try and speak publicly. You'll very quickly find out like, “oh my God, I really enjoyed that. And that was great.” Or “I never want to do that again, let's change course.” 

So that is like, kind of as a general method of how to start going about that, of understanding yourself, start asking yourself those questions. That's step one, like start reflecting on it. 

And in terms of negotiation, I think there's two pillars that I could point at that are very important to, to balance and combine your negotiation on. 

One is kind of the easiest one actually is start doing the research on the market. That means trying to see what other people are doing. What are they charging? What kind of content are they creating? What's the response that they're getting? Is there any interest or no interest at all? 

And I say that's the easier pillar because you're kind of following existing patterns. You're understanding what the baseline is at the moment, but I think the more important pillar and definitely the more challenging one is finding the mindset to take the lead of where you want to be.

So. It's okay to say, okay, where's everyone else at? How do I relate to that? But the real strength and power comes from saying, wait, who do I want to be? Where do I want to be? And if I put it more concretely, like in terms of, if we're negotiating pricing, you can say, okay, so the market price for what I do at the moment is X, but I don't think my value is X.

I want to be at a place where I'm paid 2, 3, 5X. And I want to be creating the content that's so good that I'm able to get 5X… and that is a very different mindset. And I think it's also a mindset that's very good. If you're an independent creator, if you're not working in a company and doing a nine to five desk job, that's a skill that's really important to hone is not what are others are doing and how do I react?

It's what do I want to do? Where do I want to take this? And that's true for any negotiation, if it's price negotiations or anything else, there, you can play along and kind of go with the flow and see what hits you and what sticks, or you can really take the lead and find that leader in you that says, this is how I want to define my reality.

I want to be this kind of creator. This is the income I want to make. And so balancing those two, like this market research and finding your own leadership roles on where you want to be. I find those to be the most effective, like balancing that as the most effective way of really negotiating well for yourself and getting, getting the price that you should and want to be getting for your content.

[00:19:32] Jonathan: I love that. And when you mentioned, you know, let's say the baseline price in the market for what you offer is X. And you say, you know, what I want is to price that at 5X… whoo, like that, dang, like in my mind, like if I'm doing that, I'm like, “oh, like, am I good enough? Like, am I skilled enough?”

You know, do I have to be the best of the best? Like all this like imposter syndrome type stuff comes running through my head. Like, how do you convince your brain that you really do, you really can do 5X. Like where do you, how do you start to like wrestle with your brain and persuade yourself?

[00:20:09] Yasmine: Hmm. Well, we're talking about a process, you know, I work with women for months. The minimum program that I do is six weeks. And even then I do get the feedback that that's the tip of the iceberg. Like it's the beginning of a process. So, how do you get to, to the end game?

That's a big question. How do you start is I think if you've already, if you've started asking yourself those questions, you’re already, I don't want to say halfway there because it's a long, sometimes scary process, but defining for yourself that that's where you want to get and being aware. I don't, I don't think we need to be shy or afraid of imposter syndrome. 

I don't. I think a lot of times we're told by society that our self-doubt is something to be ashamed of or like get rid of it, you know, trust yourself, believe in yourself, like you can do it. 

I think self-doubt is a really healthy thing, especially if you're going on this journey where you want to, again, I think creators go, they're already doing a very brave thing.

They're saying I want to go my own way, and I'm creating something from basically scratch. If you don't have some self-doubt, something's wrong, you know what I mean? It's really healthy to be asking yourself, am I good enough? Am I giving good service for the price that I'm charging? And as long as you are taking those questions and you're not just like panicking and shutting down, but you're really processing them, it's awesome. It's fantastic. And it's, it's part of the deal. It's part of your journey. Personally, what I like to do when I, when I feel self-doubt specifically about the content that I share and the method that I teach is I take that tendency to perfectionism or whatever you want to call it and try to see what I can practically do with it.

So, I tell myself, okay, maybe the course isn't good enough for what I'm charging. And then I ask a follow-up question. Why not? What's missing? What are you not confident about? 

And, you know, try and make it really actionable. I think the course is too long, or I think that the ideas are too far out there, so it's not relatable to people who are just entering the subject.

Cool. Test that, ask people for feedback, try some other stuff, you know? Keep this mindset of curiosity and learning. Maybe your course isn't perfect. Maybe it's absolutely fantastic and you're just beating yourself up too much, but you can test that theory, see what feedback you get, and, and do your best to make the next step better than the current step.

There's nothing wrong with self-doubt if you end up using it to improve.

[00:23:01] Jonathan: And something I saw on your website, you're talking about an Instagram challenge that you did for women to post their value. And I thought that was a very interesting challenge. And they kind of had to go through this process so far in a way of discovering their strengths.

They had to think about it and reflect on it. They had to figure out how to put a value on it, and then they had to articulate it. They had to actually say what their strength was, and I think if I remember right, you mentioned on your website that that was a challenging thing for them to do is even when they know their value, like even when they realize it, it's difficult for them to actually come out and say it.

[00:23:45] Yasmine: Yeah.

[00:23:46] Jonathan: So, what causes that difficulty, and how do you get to the point where you feel comfortable with articulating your value, whether it's a dollar value, the dollar value of your course or anything else?

[00:23:59] Yasmine: Yeah. So to start answering that question, like, why do we feel, why do we feel so uncomfortable presenting our value to the world? And I think. For a lot of us where that's the case, we're conditioned to feel very uncomfortable. We're told by society not to do that. So it's socially punishable if you come off as conceited or too fortunate as well. It's much easier somehow for people to relate with misfortune or belittling than someone saying, “yeah, you know, I'm pretty great.”

In polite conversation, somehow it's easier to relate to someone saying, “oh my God, everything went wrong,” you know, or “Oh, this? You know, I just threw this on” or what, something that belittles even the things that we really put a lot of effort in or where we know that we're good at. So the first step is really realizing that that's there and working on overcoming that. It's understanding that there's nothing wrong with being good at something.

There's nothing wrong with putting an effort into something and being proud of that effort. And besides the social conditioning, I think there is a natural, healthy fear of appearing too conceited, you know, talking yourself up when you're not actually able to deliver, and even if you are able to deliver feeling like you're, you, you see yourself above others or that you're… 

I think that's generally a good tendency to not want to constantly outshine other people or boast too much about what you do, but you know, when it gets in the way of greatness, like if you really do have a great product and you really are working very hard to bring something to the world, remembering that that's a good thing, remembering that you are doing a service, it doesn't make you a better human than others, but it's pretty great in what it is.

It's a very good way of allowing yourself to say, yeah, I'm doing this thing. It's pretty amazing. I'm proud of it. You don't have to say it's the best thing in the world, it's better than everyone else.
 
But it kind of, I hope I'm making myself clear, like it has to be a balance between accepting that sometimes people are going to hear you talk about yourself positively and be like humph, so, you know, why isn't… maybe there might be jealousy or there might be just general social discontent with you not belittling yourself. And on the other hand, also understanding I can talk about something that I'm doing and be proud of it without saying that I am the best thing since sliced bread and remembering that you're doing it out of wanting to be of service to others, wanting to do something meaningful in this world.

[00:26:50] Jonathan: Yeah, that's a super interesting perspective. I've never thought about talking about my own strengths as a service to someone else, but it's it's kind of similar to why I used to think, that under, maybe like having a really low price on things would be a service when actually it's a disservice, you know, pricing it at the right level is a service, talking about my strengths in a sober, you know, realistic way is a service because it really does communicate to them what they're going to get out of it and what they should get out of it. 

You know, if we're truly serving them and they truly are a right fit for our course, yeah they should, they should take the course because they're going to get the outcome, and they should know what our strengths are.

So I really, I really, um, I really love that.

[00:27:39] Yasmine: Right. I think you put it so well. That means understanding that you can't help them without them knowing how you can help them. It's critical if we're talking about people, and I do think most creators are good honest people who want to share their knowledge and do a good job. 

So we're not trying to, we’re not trying to scam people out of their money, in which case, you know, I'm, I'm the wrong person to speak to, uh, about guidance on that.

But if you, you really want to be doing high quality work and providing good service to people, you need to be pricing your work right so that they're able to get that service and so that you're able to hold yourself accountable. I know that when I price my courses high, then I know that I want to give top shelf service. That holds me accountable. There is no cutting corners. There is no not giving the full attention to the women that I work with, or sometimes men as well, because I've asked for their commitment to this, this course, to this program. That means I owe them my full commitment. So it basically allows us to just do higher quality things, to be of better service to our clients, to our students.

[00:28:57] Jonathan: I wish, I wish we could have all day to just keep talking about this because I love listening to you and how you articulate everything, but we are nearing the end. So I do have four relatively quicker questions for you. 

The first one being, what's the biggest challenge that you faced as a cohort-based course creator. And how did you solve that challenge?

[00:29:18] Yasmine: Hmm. The biggest challenge for me was actually the fact that I work with women and the fact that women are expected to work philanthropically and do things out of goodwill and mostly unpaid. 

It kind of created a paradox. So I, I work out of genuinely wanting to make a change and wanting to help women, and women are already in such an economic disadvantage that I was quite often very, very inclined to lower my prices.

And sometimes I did, and sometimes I did work for free because I knew I was helping women who just couldn't afford it otherwise. But it created this paradox where I wanted to take women out of the idea of charity, both that we constantly have to be charitable and that we’re charity cases. And on the other hand, I also wanted to reach and help as many women as possible.

So. I can't tell you necessarily that I've fully solved that dilemma. So I'm still always trying to balance between these two things of trying to help as many women as possible and also trying to show them that we should be paid for our work, especially if we're doing good work.

[00:30:25] Jonathan: Does it, does that kind of speak to the fact that, you know, understanding your value, going through this process, pricing your course, articulating your value, all these things that we've been talking about, is it really an iterative process, that you just do kind of over and over again over time?

[00:30:40] Yasmine: Definitely. Yeah. And then, you learn from every step as well. I would highly recommend just like you're saying, making it an iterative process, not thinking that every negotiation you have is the, you know, one all do all be all. You've made a decision or you've stated one price one time, and that's it…if you didn't do it perfectly, it's over. 

It's a process. We learn, we grow. We make decisions as informed as possible. And you know, sometimes you'll make a completely opposite decision, and that's fine. I might decide to do something fully paid, highest price that I can take. And then I might decide to do something completely for free because I'm also okay with what that teaches me or what I'm able to do for women in that price.

And it's fine. They're all, they're all part of the process as long as we know why we're doing it so we're not just being led by the circumstances or situation. I hope that makes sense.

[00:31:42] Jonathan: Absolutely. Yeah. 100%. So, um, next question. What are the top three resources that you recommend for listeners to learn more? It could be about negotiating, could be about mindset, could be about anything.

[00:31:57] Yasmine: As far as negotiation goes, I would say by far the best negotiation book I've ever read is Bring Yourself by Mori Taheripour. It's also one of the only negotiation books written solely by women. She, she addresses gender as one of the topics in the book, but it's not necessarily a gender-based book at all.

It's just a fantastic piece of work, and I strongly recommend if you're going to read one negotiation book, I would read hers. So that would definitely be my top choice. 

I would say the second, I mean, maybe this is the first, but the, the best resource you have at your feet is the internet to doing all the market research that you need to know your value. It's literally, all the information is there. You can find out how many, you know, how many courses like yours exists, how much people are paying for it, really get an idea of what exists in the world and what you're able to contribute that isn't there yet. So I would, I would have to say a very close second is the internet.

I know that's like a little bit wide, but it’s… Think of it in terms of mindset, everything is possible. All the information is there. You just have to take it, process it and start getting on your way with the best information that you have. And that's not something that we, you know, pre-internet, that's not something creators had.

We didn't have access to all that. And now we do. And that's great. So why not use it? 

Third resource, I would… Actually when I think of it, I would say, join a cohort-based course, join a group of people who is like you or has the same ambitions, have the same goals or same questions, and try to learn from each other.

I really think, I think cohort-based courses have a lot of value because they have that human factor. That's what they bring. There is a saying that you're the average of the, you know, the five closest, the 10 closest or whatever closest people around you. And it's true. And if you surround yourself with people who have, who are looking for answers for the same questions or who have the same goals, you're going to end up not only with a great support system, but you're going to be getting the right feedback for the right questions that you have that are a huge propellant forward.

I myself. I’ve participated in a few cohorts that have helped me find what it is that I want to do and how I can do it in the best way possible. And definitely, you know, find your crew to learn from. That would be my, my third resource, best piece of advice that I can give.

[00:34:40] Jonathan: Love it. And is there a particular person or topic that you as a listener of this podcast would like to see on the show?

[00:34:50] Yasmine: So I'm not just going to say gender diversity, but diversity in general. Having as many ideas from as many people at different backgrounds, different locations in the world, and there's so much to learn from people out there. So I, I guess that's something that I would love to see on the podcast, hearing more voices that are different to mine.

[00:35:11] Jonathan: And final question. Where can people keep in touch with you?

[00:35:15] Yasmine: So everyone's welcome to take a look at Negotiatress.net. That's my website. It's a website, it's a blog. And, there's a Negotiatress Facebook page. We're on Instagram as well. You’re welcome to contact me, Yasmine@negotiatress.net. Always happy to hear stories, always happy to share about the work that I do.

I have a cohort-based course starting very, very soon that I'll be happy to share more information on.

[00:35:42] Jonathan: Well, thank you very much Yasmine for coming on. I learned a lot. I think this was very valuable and something that I think we can all work on just going through this process and truly discovering our value. So thank you very much.

[00:35:54] Yasmine: Thanks, Jonathan, thank you for picking my brain. It's always fun.

[00:36:03] Jonathan: Thanks for listening. If you'd like to listen to more episodes, hop aboard CohortCaptain.com. If you'd like to be my matey, I would love for you to message me on LinkedIn or Twitter. And remember, always captain your cohort, always be my matey, and never lick an iceberg while your ship is passing by.

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